Do you think a critical mass of seller needed in order for a company like e-bay to service? What steps should e-bay take to ensure seller critical mas

Yes certainly ebay require a separate set of mass which believe in online trading, as majority of people believe in purchasing after touch and feeling, also they doubt transferring the money online and afraid of frauds happening online. No doubt the percentage of people interested and believing in online trading are increasing.

eBay should ensure the increase in such mass of people by following steps as under:

• E-bay needs to charge less fee and commission changes to ensure critical mass of sellers. It has already seen reduction in no. of seller at the time of increase in fee and commission

• Prompt dispute settlement: E-bay need to ensure prompt dispute settlement, because it takes time which lead to unsatisfied customers and seller, which is harmful for e-bay
• Should advertise for the remakeover services like rating for vehicles being sold on ebay motors