1. Products :
a. Books, Music and Videos
b. Electronic and appliances
c. Flower and gifts
d. Lifestyle and accessories
2. Price
Company plays on discounted price mechanism, free shipping in India
3. Place
All over India
4. Promotion :
Company adopts various strategies for promotion
· Ads in newspaper
· Through E-mails
· News letters
5. People:
Online customers
6. Physical Evidence
Website includes pictures, logo, quotes etc.
7. Process :
Services, Billing, Shipping
