Sunday, February 28, 2010

7 P's for India Plaza Website (www.indiaplaza.in)

1. Products :

a. Books, Music and Videos

b. Electronic and appliances

c. Flower and gifts

d. Lifestyle and accessories

2. Price

Company plays on discounted price mechanism, free shipping in India

3. Place

All over India

4. Promotion :

Company adopts various strategies for promotion

· Ads in newspaper

· Through E-mails

· News letters

5. People:

Online customers

6. Physical Evidence

Website includes pictures, logo, quotes etc.

7. Process :

Services, Billing, Shipping

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