7 P's for India Plaza Website (www.indiaplaza.in)

1. Products :

a. Books, Music and Videos

b. Electronic and appliances

c. Flower and gifts

d. Lifestyle and accessories

2. Price

Company plays on discounted price mechanism, free shipping in India

3. Place

All over India

4. Promotion :

Company adopts various strategies for promotion

· Ads in newspaper

· Through E-mails

· News letters

5. People:

Online customers

6. Physical Evidence

Website includes pictures, logo, quotes etc.

7. Process :

Services, Billing, Shipping

Suggest few secured e-payment mechanism to retailers for minimizing various risks mentioned in the case

Few mechanisms can be as follows :

• Online credit card payment system, credit card number can be verified by information given to server
• Collaboration with credit card giving banks and agency, to avoid fraud cases
  

There is a lot of skepticism out over the world that whether eBay will be able to monetize voice traffic called Skype. What type of risk you see by ad

Yes ebay will be able to and will certainly monetize voice traffic using skype. The Internet users are increasing exponentially over the world ands internet market in penetraitng deeper and deeper in people's daily lifes.
Risks in relation to the addition of voice traffice on ebay can be as follows:

1.) Duplication and modification of voice bits can be done, so trhey must ensure that the voice bits should be transferred using encryption only
2.) Customers are required to have a faster internet connectivity to avail the service, as most services available in developing countries like India, Vietnam, Kenya, Thailand, etc are not so fast

E-bay be successful in the long run? Why or why not?

e-Bay will definitely have success in long run because people are adpating the use of technology, now people are more technology oriented. People don't want to waist their time in shopping outside, they want to do thier shopping by seating at their home or office.

People are getting more variety of products and brand at one place only, they can have all world brand at one place at low price.

Do you think a critical mass of seller needed in order for a company like e-bay to service? What steps should e-bay take to ensure seller critical mas

Yes certainly ebay require a separate set of mass which believe in online trading, as majority of people believe in purchasing after touch and feeling, also they doubt transferring the money online and afraid of frauds happening online. No doubt the percentage of people interested and believing in online trading are increasing.

eBay should ensure the increase in such mass of people by following steps as under:

• E-bay needs to charge less fee and commission changes to ensure critical mass of sellers. It has already seen reduction in no. of seller at the time of increase in fee and commission

• Prompt dispute settlement: E-bay need to ensure prompt dispute settlement, because it takes time which lead to unsatisfied customers and seller, which is harmful for e-bay
• Should advertise for the remakeover services like rating for vehicles being sold on ebay motors

What are the problems, which E-bay is currently facing? How e-bay is trying to solve there problems? Are there any other solutions that e-bay should c

Problems which e-bay currently facing are:

• eBay’s top sellers aren’t interested in adding voice calls to their sales models
• eBay not be able to keep up with all the different laws found in each country
• Problem of auction’s honesty and integrity
• Customer service is also big problem for eBay

EBay has done a lot to try and solve these problems, some steps which eBay has taken are :

• It has done it's expansion
• Added extra measures of protection. One of these extra measures is the additional vehicle warranties and purchase protection up to $2000 on vehicles purchased through eBay
• Tried to create a dialogue between customers, by creating different section for customer to write their comment on website

The solutions that eBay has come up with to solve various problems seem to be effective are :

• Avoiding fraud purchase or sell, by making more secure system
• Can be more focus on facilities which customer want